Marketing Like with any business marketing is a huge priority. Poolgard has a range of shelf talkers, signs, t-shirts, hats, logos for your web site and point of sale material. Here are some examples of the signage available We invest both finances and resources in technological betterment Our strategy of ongoing performance enhancement within our well-established product range and our commitment to new product development will ensure our customers remain at the forefront of the pool chemical range, and consequently the opportunity to offer their customers the best products available. We are accountable The fact that we are not agents or re-packers of chemicals mean that our customers deal with the source and hence we are accountable for ensuring their customer satisfaction - no one else. Systems We have a fully computerised network of computers. We further have full electronic data delivery capability. Our system provides us full stock control and delivery monitoring capabilities. Based on historical data and the reports thereof we are able to forecast on a daily basis if need be, and hence are able to maintain sufficient minimum stock levels. Our production scheduling is adjusted daily according to demand, promotional programming and prevailing weather conditions. Planogram Capabilities Poolgard currently use a system of digital imaging to assist in store layouts. Label Registration Authorisation All Poolgard products are registered with the Australian Pesticides & Veterinary Medicines Authority, thus ensuring product-labelling compliance. Marketing & Promotional Support We provide ongoing marketing and promotional support, including point-of-sale material. Staff Training & Motivation We provide onsite training and seminars for all our customers. We also provide technical and consumer problem support. |